It’s a well-known fact that color ‘red’ inspires impulsive buying. Red is color of love and passion, red is dramatic even on a modest non-creative… Read More »Color use in Advertising. How color theory helps brand marketing, advertising and promotion to be more effective?
For its Established 1971 Footwear collection, The Rockport has planned to debut a marketing and advertising campaign titled “Are You Established?” The marketing campaign includes… Read More »Rockport Established 1971 ad asks, Are you established?
If you think Lily Donaldson is blunt, may be you are mistaken. Other than doing Gucci posing for print advertisement, which came out in the… Read More »Lily Donaldson is doing Gucci Hysteria Collection
You know what? I might be the only one, but this FedEx “Carrier Pigeons” commercial has me confused. Instead of worrying about the giant pigeons… Read More »FedEx Carrier Pigeons commercial: A head-scratcher
I think I should like this ad. Haha…no no…no one is forcing me….just like that…kind of liked the color combination. The concept comes quite clear…what… Read More »Heinz Beanz ad: No pans. Easy beanzy
In my last post I wrote I was fascinated by BBC news service, when Internet and 24*7 cable television did not occupy our lives. I… Read More »Exlcusive ads: BBC outdoor ads on the streets of America
Since my childhood I have been hearing praises about BBC News Service and how its news programming is the best in the world, unbiased, clear… Read More »BBC world service in America ad: See both side of the story
A new International Organisation for Migration (IOM) study on the extent of trafficking in human beings in the Russian Federation confirms that it is a… Read More »Amnesty International ad: Stop Slavery
David Beckham is back at it again, this time gracing a massive billboard in San Francisco for his latest Emporio Armani campaign. The black and… Read More »Beckham’s new Armani ad causes a stir
Adweek reports that the first Grand Prix Lions awarded here at the 55th International Advertising Festival in Cannes tonight went to JWT India for its… Read More »Times of India wins Lions in Cannes
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