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Don’t send your food to hell: Mylanta’s hilarious take on heartburn

Mylanta, an antacid known for relieving gas, heartburn, and indigestion, have a distinct line of its own in the pharmaceutical world with its hilarious advertising campaigns. Unlike many serious-toned competitors, Mylanta uses humor to make light of uncomfortable digestive issues.

Laced with slapstick and exaggeration, the new campaign also deals in physical humor and over-the-top reactions, making them super funny and engaging.

Instead of focusing solely on the benefit, the ads show us what “hell” looks like, referencing the discomfort of heartburn and stomach acid, implying that Mylanta helps avoid digestive “hellfire.”

Mylanta antacid provides relief for gas, heartburn, and acid indigestion.Mylanta, an Argentina company makes inferno inspired funny heartburn ads

 

Credits:

Advertising Agency: Kepel&Mata, Argentina

Executive Creative Directors: Damian Kepel

Creative Directors: Alvaro Yermoli, Rodrigo Diaz

Art Director: Juan Ignacio Etchanique

Copywriter: Federico Wilhelm

Account Manager: Gonzalo Fasson

Account Supervisor: Carolina Montarcé

Illustrator: Emiliano Pereyra

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