Ikea is a behemoth. The home furnishing company uses 1 percent of the planet’s lumber, and the 530 million cubic feet of wood used to make Ikea furniture each year exerts its own kind of twisted gravity. For many, a sojourn to the enormous blue-and-yellow store ends up defining the space in which they sit, cook, eat, and sleep. All that wood is turned into furniture that aims to bring a spare, modern aesthetic to the masses. “We’re talking about democratizing design,” Marty Marston, a product public relations manager at Ikea, says. Read more here
