7 infographics for powerful content

Alright, leaders and entrepreneurs, let’s get real about content. It seems easy, right? Just whip out a blog post or fire off a social media update. But trust me, that content iceberg you see floating out there? There’s a whole lot more going on below the surface than meets the eye.

Sure, a sprinkle of creativity is great. But here’s the not-so-secret secret: consistent content creation is a marathon, not a sprint. It’s about building a system, a process that fuels your content engine and keeps it running smoothly.

Planning is your first move. We’re talking big-picture here. sir and madam, I am sure you would agree. What’s there without big picture. So we map out our goals, then break them down into actionable steps. This roadmap keeps your content focused and prevents it from veering off course.

Next comes the research phase. Dig deep and gather intel to inform your content. Visualize the final product before you start typing – what kind of impact do you want to make? And don’t forget the brand voice – that unique personality that sets you apart from the competition.

Now, the finished content you’re so proud of? That’s just surface manifestation. Research, strategy, analysis – it all adds up to a robust foundation that keeps your content afloat.

I’ve seen countless entrepreneurs fall victim to the “winging it” approach to content. They rely on bursts of inspiration, but inspiration is a fickle bird. It comes and goes, leaving you with a half-written blog post and a sinking feeling in your gut. 94% personal blogs are orphaned after registrations.

Here’s the truth: even skilled writers struggle. They’re busy, they’re overwhelmed, and sometimes finding the time and willpower to crank out content consistently is a battle. That’s where a solid system comes in.

But listen up, even if you’re not ready to outsource your content creation just yet, understanding the process is a win. It equips you with a valuable skill and it lifts the veil on the content game. It’s not magic, it’s work. But work that gets results.

So, stay tuned. In my next piece, I’m dropping the first infographic in a series that will show you exactly how to build your content creation system. Let’s turn that content struggle into a content hustle.

So, here goes, the first infographic, 12 steps to improve anyone’s writing

What and why is content writing? What are its purpose? At what stage of cycle it becomes a part of marketing? And how does it happen? Who are behind the process?

Next infographic tells us all these and much more. Pretty neat and packed with useful information and insight, the below infographic takes us through various facets of the game. Great stuff.

What it broadly consists?

1. Definition of copywriting (What, how why, when, how, who, where)
2. Elements of content writing
3. Slogan Writing (concrete benefit, personal benefit, intangible benefit, literal equation, rhetorical question, accusatory question, command, implicit command, promise, metaphor, pun, neologism)
4. Grabbing interest
5. Benefits
6. Turning features into benefit
7. Persuading the reader
8. The most persuasive words
9. Choosing the right structure
10. Calls to action
11. Productive tactics
12. Sales letters
13. Information documents
14. Web Pages
15. Advertisements

Now, let’s take a look at practical, data driven tips on writing great headline for the intended copy. We may hate to admit it, but that tiny headline determines if your readers are at all going to take chance at reading this.  What would be an ideal length from search engine’s perspective? Do you have a goal aka plan? How engaging your visitor, then converting visitor to customer?  Check out the infographics below to have these tips and tricks.

What does a modern copywriter do?

With changing times content writing too has changed. However, basic traits of copywriting have remained same. dedication, concentration, creativity, eye for detail are still as important today as they were before. There are many folklores about copywriters fly in the air. Do they sit around, eat chips (mildly saying) and use fancy props? This infographics answers what does a copywriter do in a modern business environment. What or who is a copywriter actually, what ideal skills they should possess, what their daily life is broadly, who do they compete with considering there are billions of content on the web, what are some of the things you will find them working on, if you have these questions, this infographic will help you quench your thirst. Read here

How to write great content for web, social and email      

If you want to write engaging content for social media, email or web, this cheat sheet is a help. For the uninitiated, a cheat sheet is not an instrument to cheat, rather it’s a piece of communication bearing written notes intended to aid one’s memory, typically sales personnel in IT industry. This cheat sheet helps you in writing effective copy for different digital marketing channels, be it social media, emaiers, website, landing page etc. Producing quality content and promoting it all across is critical for channel and customer success.

 

Inject power of SEO in copywriting

Now, take a look at the SEO marketing part of business content development. You may not be a SEO specialist or a pro with SEO tools but still you would need basic knowledge of SEO to write or review content for organic optimization in search engines. SEO as we know keeps evolving. Search engines update parameters on SEO many times a year (for example Google Penguin, Google Panda, Bing SEO updates  or Yahoo! updates. Writing without basic SEO familiarity is tricky but not always you will have a SEO company or SEO engineer at your disposal. The below artwork shares a good summary of the SEO universe for writers. Meaning SEO made simple for you. Consider it as a quick guide to SEO for beginners.

It covers the following

1. Write for humans, optimizing for robots
2. Forget about keyword density, once and for all
3. Use related keywords, synonyms and grammatical variations
4. Write long, in-depth, quality stuff
5. Get long tail keyword advantage
6. Answer prospect’s questions
7. Get down with Google Plus
8. Title tags and snippets are important
9. No keyword staffing
10. No over optimization of link text
11. Have alt text in images

Types of copywriters, know them before you hire them

But if you think all these are too much and it’s not worthy of your time and effort, you may get a brilliant business copywriter on board nevertheless. But wait! Not all copywriters are same. They may wear a ponytail and a Che Guevara tattoo, but that does mean he would be non-traditionally wildly creative. She may sport a business suit and throw business jargons, but she may not be the ideal business content developer at the end of the day. She may sound nice with English but that does not necessarily mean she would be a great web copy (you will be surprised to see how so many fluent talkers absolutely fail in copywriting exercises.)    

This infographics tells you that there are various types of content creators available and to have a big success impact for your business, you need to select the right one.

This broadly covers the following

1. 7 types of B2B copywriters
   1. Digital Copywriter
   2. Creative Copywriter
   3. Explainer
   4. Technical Writer
   5. SEO Content Writer
   6. Journalist
   7. Conversion Content Writer
2. Using right writers for right channel
3. Mapping right writer to the right format

Lastly, Insights from freelance content writing world 

Moving away from different types of writers, let’s take a peek at how many freelance writers constitute one type vis a vis other types. There is this survey done on freelance content writing world and they wanted to know which part of the world these content creators come from? Since how long these people are in business? What is their first year intake like? What kinds of content do they produce (websites, emails, blogs, brochures, direct mails, press releases, advertising, TV & Radio, sales letters or ghostwriting?)

 

Last updated on 18 Aug, 2019