In digital marketing, abandonment takes place when a potential customer abandons the order at the check out after initiating the order with services or products in the virtual shopping cart. Online retailers through abandonment rate can analyze drop of sales, user behavior and other important metrics. On average, marketers experience as good as 68% online abandonment rate.
Another report from MarketLive which tracks abandonment rates, also places cart abandonment rate at about two thirds of the time. This rate largely has been unchanged over years
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