300+ greatest car slogans of all-time

cars-slogan-buzzword-catchline-phrase- — Collection of the best tag lines from automobile industry

From the heart-warming to the worthy, here are 300+ iconic car slogans and taglines that ruled the hearts and minds of millions over generations.

If you wonder, what makes automotive slogans great, here is what automotive pioneer Henry Ford has to say. “If you have a really good thing, it will advertise itself,” was a piece of advice that American automotive pioneer Henry Ford was fond of repeating. He even went to the extreme of saying that advertising was “an economic waste.” And, to a certain extent, he practised what he preached. When demand for its Model T was at its highest, between 1917 and 1923, the Ford Motor Company ran no advertising.

Nevertheless, when markets became more competitive, advertising became a key strategy for Ford. And even when the company itself chose not to advertise, it contractually required its dealers to run approved adverts in local press, such as the 1922 ad “Buy a Ford and spend the difference”2 , which rather ironically featured none other than the face of Henry Ford, the advertising agnostic, in a prominent position.

Slogans have played an important role in the cultural history of the automotive sector, helping to define brands and capture the imaginations of the car-buying public. But not everyone hits the mark. Take, for example, Audi’s “Truth in Engineering” campaign in the US in 2015 when its parent company, Volkswagen, had just been revealed as cheating on data emissions for its diesel-powered cars. A car-buying public from Wyoming to Washington was less than impressed by this emphasis on the brand’s “integrity” at a time when its owners had been found guilty of widescale deception.

That said, there has been a huge range of automotive slogans that have helped to characterize brands in words with the precision of a surgeon’s knife. What factors make the best ones stand out from the crowd (and, more importantly, sell vehicles)? Creativity, humor, wordplay, surprise, and laser-sharp linguistic messaging with the strictest economy of words are some of the key common features. We look at the top 300 car slogans of all time to find out more.

Motto of Precision crafted performance has been ingrained in Acura history for decades — Acura’s slogan, Precision Crafted Performance was first originated in 1986

1. Acura
Precision Crafted Performance

2. Acura
The road will never be the same.

3. Acura
Precision crafted performance.

4. Acura
True definition of Luxury. Yours.

5. Alfa Romeo
Alfa Romeo. Beauty is not enough.

6. Alfa Romeo
Power for your control.

A powerful executive drives confidently past a line of stagnant cars, entering a sleek Audi a8 "Never Follow. Audi A8 L." — The “Never Follow” branding associates Audi ownership with leadership, success, and a non-conformist attitude. It taps into the human desire for individuality and taking charge of one’s destiny.

7. Audi
Never Follow.

8. Audi
Keeping ahead through technology.

9. Audi
Everyone dreams of an Audi.

10. Audi
The Art of Engineering

11. Audi A4
See the future in a new light

12. Audi A6
Design & performance

13. Audi Q7
From the creator of quattro

14. Audi A8
Sporty & exclusive

15. Audi TT
Sheer exhilaration

16. Audi R8
The art of seduction

The tagline "Sheer Driving Pleasure" is seen engraved on one of the walls of BMW's corporate office. — “Sheer Driving Pleasure” captures the essence of BMW’s brand – performance, luxury, and a focus on the driving experience.

17. BMW
Sheer Driving Pleasure.

18. BMW
The Ultimate Driving Machine.

19. BMW X5
Taking the lead.

20. BMW
The ultimate driving experience

21. BMW
7-Series A class unto itself.

22. BMW
3-Series Driving enjoyment in beats per minute.

23. BMW 5-Series
The answer to your questions.

24. BMW X3
Any road. Any time.

Buick-General-Motors-advertising-campaign-automobile — Buick’s “Dream Up” slogan intends to set the direction for the brand

25. Buick
Dream up

26. Buick
When better automobiles are built, Buick will build them.

27. Buick
Buick. The spirit of American style.

28. Buick
It makes you feel like the man you are.

29. Buick
Buick. It’s all good.

30. Buick
The spirit of American style.

31. Buick
Isn’t it time for a real car?

32. Buick
Wouldn’t you really rather have a Buick?

Chevrolet heartbeat of America motto — During 80s, General Motors fueled America’s love affair with Chevrolet through “Heartbeat of America” campaign

33. Chevrolet
The heartbeat of America.

34. Chevrolet
Baseball, hot dogs, apple pie and Chevrolet.

35. Chevrolet Aveo U-VA
Incredibly spacious

36. Chevrolet
An American Revolution

37. Chevrolet Captiva
Choose your turf

38. Chevrolet
Eye it. Try it. Buy it.

39. Chevrolet Optra Magnum
Enjoy the drive

40. Chevrolet
The road isn’t built that can make it breathe hard.

41. Chevrolet
See the USA… in your Chevrolet.

42. Chevrolet
Chevrolet. Building a better way. To see the USA.

43. Chevrolet Cavalier
The more you know, the better it looks… Cavalier. We’ll be there.

44. Chevrolet Optra SRV
Turn on style

45. Chevrolet Trucks
Like a Rock.

46. Chevrolet Spark
Full of life

Chrysler-Inspiration-comes-standard-advertising-slogan — Chrysler’s “Inspiration Comes Standard” showcases the brand’s intrinsic brand personality. The campaign relied on the tagline with zero chance of becoming a catchphrase.

47. Chrysler
Chrysler. Inspiration comes standard.

48. Chrysler
Chrysler. Inspiration comes standard

49. Chrysler
Your next car.

50. Chrysler
Drive = Love.

In 1908, the classic Cadillac “Standard Of The World” tagline came into being after successfully demonstrating the interchangeability of its component parts during a reliability test

51. Cadillac
Standard of the World.

52. Cadillac
The Penalty of Leadership

53. Cadillac
Creating a higher standard.

54. Cadillac
Life, Liberty and the Pursuit.

55. Cadillac
Break through.

56. Citroen
Just imagine what Citroen can do for you.

57. Dodge
Grab life by the horns.

58. Dodge
Dodge. Different.

59. Dodge
Bigger in Texas, Better in Dodge.

60. Dodge
It’s gotta be a Dodge.

61. Dodge
Domestic. Not domesticated

This new tagline from Dodge and SRT captures the passion, spirit and attitude of America’s mainstream and ultimate performance brands

62. Elfin
A modern evolution to the sports car world

Iconic “Driven by Passion” tagline from Fiat

63. FIAT
Driven by passion. FIAT.

64. Fiat Strada
Hand-built by robots.

65. Fiat Linea
Admiration Guaranteed

66. Ford
Built Ford Tough!

67. Ford
Everything We Do is Driven By You

68. Ford
Ford has a better idea.

69. Ford
Better Ideas Driven By You.

70. Ford
Ford. Bold moves.

71. Ford
Build for life in Canada.

72. Ford
Ford. Designed for living. Engineered to last.

73. Ford
Have you driven a Ford lately?

74. Ford
Built for the road ahead.

75. Ford Fusion
The no nonsense car

76. Ford
Quality is Job One

77. Ford
Feel the difference.

78. Fiat Palio Stile
The Fiat of the new generation

79. Ford
There is a Ford in your future.

80. Ford
If you haven’t looked at Ford lately, look again.

81. Ford Trucks
The Best Never Rest.

82. Ford Endeavour
Magnify the adventure

83. GMC Sierra
We are Professional Grade.

84. GMC Trucks
The Strength of Experience.

85. Honda
It must be love.

86. Honda
The Power of Dreams.

87. Honda
Start something special

88. Honda
First man, then machine.

89. Honda
Technology you can enjoy.

90. Honda CR-V
Live up

91. Honda City
Enjoy your challenges

92. Honda Civic
Pure exhilaration

93. Honda Accord 2008
Lead

94. Honda Civic Hybrid
Truly Honda by nature

95. Honda Mobilio
Apne Liye, Apno Ke Liye

96. Honda Amaze
Badle aapki duniya

The current print ad series for Hummer feature the tagline “like nothing else” and bewitching images of exotic wildlife in its natural habitat.

Hummer-General-Motors-print-ad — Hummer’s “Like Nothing Else” came up with extreme rhetoric and strong visual cues

97. Hummer
Like nothing else on earth.

98. Hummer
Hummer. Like nothing else.

99. Hyundai
Drive your way.

100. Hyundai
Driving is believing

101. Hyundai
Prepare to want one.

102. Hyundai
It’s a whole new Hyundai

103. Hyundai
Always there for you.

104. Hyundai Sonata Embera
Undoubtedly Distinguished

105. Hyundai Verna
Feel it

106. Hyundai i10
Catch the i

107. Hyundai i20
I got it all

108. Hyundai Verna
Feel it

109. Hyundai Accent
Executive

110. Hyundai Getz Prime
Drive global

111. Hyundai Santro Xing
The sunshine car

112. Hyundai Tucson
Your spirit of adventure or Makes everyday an adventure

113. Hyundai Tucson
Holden Holden go.

114. Infiniti Infiniti.
Accelerating the Future.

115. Isuzu
You have my word on it.

116. Jaguar
Born to Perform.

117. Jaguar
Unleash a Jaguar

118. Jaguar
The Art of Performance.

119. Jaguar
Don’t Dream It. Drive It.

Jaguar-car-slogans — During 1960s, Jaguar became a part of the national consciousness, living up to the famous advertising slogan of ‘Grace, space, pace’ in a way that few other rivals could match.

Jaguar-grace-space-grace-advertising-campaign- — Jaguar founder Sir William Lyons dreamed up the slogan in the 1950s. “Grace Space Pace” has been hailed as one of the most inspirational car slogans of all time.

120. Jaguar
Grace… Space… Pace…

121. Jeep
The Toughest 4-letter Word on Wheels

122. Jeep
If it’s not trail rated, it’s not a Jeep.

123. Jeep
The sun never sets on the mighty jeep.

124. Jeep
Jeep. There is only one.

125. Jeep
Have fun out there.

126. Jeep
Only in a Jeep.

127. Kia
The power to surprise.

128. Kia
Make every mile count.

129. Kia
The car that cares

130. Land Rover
Go Beyond.

Land-Rover-ad-slogan — Land Rover print campaign series highlights the ability of its vehicles to reach heights above that of flying objects such as airplanes and hot air balloons.

131. Land Rover
Above & Beyond

132. Lincoln
Travel Well.

133. Lincoln
What a luxury car should be.

134. Lincoln
American Luxury.

135. Lexus
The relentless pursuit of perfection.

136. Mahindra Bolero
Take on anything

Mahindra-Xylo-advertisement-slogan — Mahindra Xylo’s “Outgrow Your Sedan” campaign showcases what it has to offer over and above a sedan

137. Mahindra Xylo
Outgrow your sedan

138. Mahindra Scorpio
Nothing else will do

139. Maruti Suzuki 800
Change your life

140. Maruti Ritz
Live the moment

141. Maruti Ritz
Joy Inside

142, Maruti Zen Estilo
Shape your world

143. Maruti Alto
Let’s go

144. Maruti Esteem
Welcome to the big world

145. Maruti Wagon R Duo
LPG or petrol. Drive the way you want.

146. Landrover
The best 4X4 by far

147. Maruti Omni
Fits all

148. Maruti Swift Dzire
The heart car

149. Maruti Grand Vitara
Play it your way

150. Maruti SX4
Men are back

151. Maruti Versa
The joy of travelling together

152. Maruti Wagon R
For the smarter race

153. Maruti A-Star
Stop @ nothing

154. Maruti Swift
You’re the fuel

Mercedes-Benz-Unlike-Any-Other-advertising-the-best-or-nothing-slogan — Mercedes Benz’s “Unlike Any Other” slogan was created to achieve consistency against battery of Mercedes products

155. Mercedez-Benz
Unlike Any Other.

156. Mercedez-Benz
Engineered to Move the Human Spirit.

157. Mercedez-Benz
Mercedez-Benz. The future of the Automobile.

158. Mercury
At the sign of the cat.

159. Mercury
New doors opened.

160. Mercury
Live life in your own lane.

161. Mercury
Imagine yourself in a Mercury now.

162. Mazda
Zoom, Zoom, Zoom

163. Mazda
Passion for the road.

164. Mitsubishi
Wake up and drive

165. Mitsubishi
Wake up and drive.

166. Mitsubishi
Better built. Better backed.

167. Nissan
Built for the Human Race

168. Nissan
Shift

169. Nissan
Shift expectations.

170. Nissan
Just wait you drive it.

171. Nissan
Major motion, from Nissan.

172. Nissan
Everything you want. Nothing you don’t.

173. Nissan

Life is a Journey. Enjoy the Ride

174. Nissan
You can with a Nissan.

Retro image of an Oldsmobile car with a modern car in the background. Text: "This is not your father's Oldsmobile." — In a clear attempt to reposition the traditional, somewhat conservative image, Oldsmobile launched a campaign that aimed to attract younger car buyers seeking a more contemporary driving experience. America lapped up the tagline line, which became part of the pop culture lexicon.

175. Oldsmobile
This is not your father’s oldsmobile.

176. Oldsmobile
Start something.

A sleek Porsche sports car on a highway on a clean, sunny day. Text: "Porsche: There is no substitute." — Appeared throughout Porsche’s history, the catchphrase emphasizes the brand’s exclusivity and prestige.

177. Porsche
Porsche. There is No Substitute.

178. Plymouth
The Pride is Back. Born in America.

179. Plymouth
Plymouth – Isn’t that the kind of car America wants?

180. Plymouth
If it’s important to you, it’s important to Plymouth.

181. Plymouth
Not that’s imagination. That’s Plymouth.

182. Plymouth
And the Plymouth win-you-over beat goes on.

183. Peugeot
Peugeot. Live the pleasure.

184. Peugeot
The drive of your life.

185. Peugeot
The lion goes from strength to strength.

186. Pontiac
We are driving excitement

187. Pontiac
Pontiac. Designed for Action

188. Pontiac
Fuel for the Soul

From 1980s era, a photo of a stylish Austin Rover car on a scenic road. Text: "Austin Rover [Model Name]: Driving is believing." — An iconic British brand, Rover, is the ancestor of today’s Land Rover company was trying to compete with other British and foreign car manufacturers.

189. Rover
Driving is Believing

190. Rover
Rover. A class of its own.

Stylish Saab cars drive down the coastal roads with scenic views with text Saab Find Your Own Road — In use from 1995 to 1997, Saab’s “Find Your Own Road” marketing theme aimed to position Saab vehicles as companions for independent thinkers who carve their own paths.

191. Saab
Find your own road.

192. Saab
Welcome to the State of Independence.

193. Saab
Saab. Move your mind.

194. Saturn
Like Always. Like Never Before.

195. Saturn
A different kind of company. A different kind of car.

196. Saturn
It’s different in a Saturn.

197. Saturn
What kind of car is that? It’s a Saturn.

198. Saturn
People First.

199. Smart – DaimlerChrysler
Smart. Open your mind.

200. Seat
Seat. Auto emocion.

Smart Solutions for Everyday Journeys. Choose Skoda. — Škoda’s “Simply Clever” philosophy isn’t just a catchy tagline, it’s the very DNA of their cars. This commitment to practical innovation stretches all the way back to the 1920s, with the very first Škodas. It’s about designing features that make everyday driving easier and more enjoyable, for every Škoda owner.

201. Skoda
Skoda. Simply Clever.

202. Skoda
It’s a Skoda. Honest.

203. Skoda Fabia
Because you’re special

204. Skoda Octavia
Engineered with passion. Built with love.

205. Skoda Superb
Simply superb

206. Skoda Laura
Beauty beckons

207. Subaru
Think. Feel. Drive.

208. Subaru
Driven by what’s inside.

A reliable Subaru automobile drives through a dark night road — Subaru’s famous slogan “Inexpensive. And built to stay that way” came about because Subaru couldn’t afford to scream louder than everyone else or overhype the hype, so they chose to talk about what the car really was, shared Subaru’s brand head to the New York Times in 1991.

209. Subaru
Inexpensive. And built to stay that way.

210. Subaru
When you get it. You get it.

211. Subaru
The beauty of all wheel drive.

212. Suzuki
Everyday vehicles that aren’t..

213. Tata Indigo
Spoil yourself

214. Tata Indigo CS
Class starts early

Tata Safari SUV navigates a forest road, with city people cycling, smiling and enjoying. Text: "Tata Safari: Reclaim Your Life. Escape the Ordinary." — Tata Safari’s “Reclaim Your Life” campaign aimed to reconnect with a target audience who felt trapped in their daily routines. It positioned the Safari as a vehicle that empowers escape and adventure.

215. Tata Safari
Reclaim your life

216. Tata Safari 4*4
Make Your Own Road

217. Tata Indigo Marina
Big on space. Big on life.

218. Tata Indigo XL
The exclusive lounge

219. Tata Indica V2
More car per car

220. Tata Sumo Grande
More than meets the eyes

221. Toyota
Get the Feeling.

222. Toyota
Today tomorrow Toyota.

223. Toyota
Everyday

224. Toyota
Get the feeling

225. Toyota
Drive your dreams

226. Toyota
Who could ask for anything more?

227. Toyota
You asked for it. You got it.

228. Toyota
New experience of motoring

229. Toyota
What will you do with all the money you save?

230. Toyota
I love what you do for me

231. Toyota
The best built cars in the world

232. Toyota
The car in front is a Toyota

233. Toyota
You, asked for it. You got it, Toyota.

A 2017 Toyota Camry commercial, part of the "Let's Go Places" campaign, features the car in an action-packed Hollywood movie set. The ad opens with a quote: "My wish is to be a Hollywood stunt driver.” — “Let’s Go Places” speaks to the evolution of Toyota and its commitment to leading through innovation and connecting with customers in new ways they define. The phrase conveys a dual meaning of physically going places and taking off on an adventure

234. Toyota
Let’s go places

235. Toyota
Oh What a Feeling. Toyota.

236. Toyota
Moving forward.

237. Toyota
Camry Beyond excellence

238. Toyota Innova
All you desire

239. Toyota F1
Touch The Perfection

Volkswagen’s famous “Drivers Wanted” theme has been an umbrella theme for decades across countries

Volkswagen-Drivers-Wanted-slogan — The goal of the Drivers wanted campaign, since its inception, was to make the Volkswagen brand important in the United States.

Volkswagen-motto-punchline-marketing-strategy — Due to the blockbuster success of the “Drivers Wanted” campaign, VW has enjoyed record sales in the U.S. and Canada, in part

240. Volkswagen
Drivers Wanted

241. Volkswagen
Relieves Gas Pains

242. Volkswagen
Think Small

243. Volkswagen
Das Auto

244. Volkswagen
It’s not a car, it’s a Volkswagen.

245. Volkswagen
Small wonder

246. Volkswagen
If gas pain persists, try Volkswagen.

247. Volkswagen
Relieve gas pains

248. Volkswagen
For the love of the car

249. Volkswagen
If only everything in life was as reliable as a Volkswagen

250. Volkswagen
Surprisingly ordinary prices (For VW Passat, Golf and Polo, UK market)

251. Volvo
Drive Safely

252. Volvo
For life

253. Volvo S80
Built for the unwritten road

254. Volvo XC90
Celebrate yourself

255. Lotus
A Lotus is a rare sight

266. Lotus
The rarest exotic cars

267. Lotus Evija
For the drivers

267. BMW M3 Touring
Driven by obsession.

268. Ferrari 296 GTB
Defining fun to drive.

267. Toyota GR86
Own every turn.

268. Volkswagen ID Buzz
Great things start with a smile

A Hyundai IONIQ 6 glides effortlessly through a futuristic world — With Hyundai IONIQ 6 which is an all-electric car, the brand effectively positions it beyond just transportation, associating it with a mindset shift and a world of possibilities.

269. Hyundai Ioniq 6
Awaken your world.

270. Mercedes EQE
This is for all senses.

280. Hyundai IONIQ 5
Power your world

281. Toyota GR86
Unleash Your Inner Racer: Pure Driving Exhilaration

282. Subaru WRX STI
STI performance

283. Hyundai Exter
Catch the game

284. Hyundai Aura
Feel the pride

285. Hyundai Venue
Live the Lit Life.

Fish are a metaphor for the mundane. The tagline, "A New Way to Roll," suggests there's an alternative to the ordinary. Kia Soul's unique and customizable design acts as a form of self-expression. — With playful slogan and quirky visual, the advertising campaign aimed at a younger audience who wanted to stand out while still fitting in.

286. Kia Soul
Soul, A New Way to Roll

287. Honda Fit
Fit is go

288. Nissan Leaf
Now it’s the time

289. Mitsubishi Motors
Drive your ambition

290. Chevrolet
Find New Roads

290. Chevrolet
Together let’s drive

291. BYD
Build your dreams

292. Citroen
Citroen Electric: Well-Being For All!

293. Abarth
Heating Up People, But Not the Planet

294. Dodge
Tear Up The Streets… Not The Planet.

295. Lancia
The Most Elegant Way To Protect The Planet.

296. Vauxhall
Green is the new cool

297. DS 7 Crossback
Audacity drives excellence

298. Lamborghini
We are not supercars, we are Lamborghini

299. Jeep
Zero emission freedom

300. Ram
Built to Serve a Sustainable Planet

301. Chrysler
Clean Technology for a New Generation of Families

302. DS Automobiles
The art of travel, magnified

303. Fiat
It’s Only Green When Its Green for All

304. Nissan
Innovation that excites

305. Subaru
Confidence in motion

306. Subaru
The World’s Favourite Four Wheel Drive

307. Subaru
Plus on y pense, plus on a le goût de la conduire (French Quebec)
The more you think about it, the more you want to drive it (English translation)

Driven by “100% electric, 100% electrifying” motto, the tagline address ORA’s points of differentiation such as the silent engine, top-notch technology, and unique design.

308. Great Wall Motor (GWM)
100% electric, 100% electrifying

309. Great Wall Motor (GWM)
Improving little by little every day Source

310. Great Wall Motor (GWM)
Making perfection more perfect Source

300+ greatest car slogans of all-time

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