Mentholatum Ad Slogan: What the hell is pain?
Credits:
Advertising Agency: Grey Group, Hong Kong
Group Creative Director: William Tsang
Associate Creative Director: Walter Wu
Executive Creative Director: Keith Ho
Creative Director: Sonic Choy
Art Directors: Dave Ho, Diana Nip
Copywriter: Pris Luk
Illustrator: Chan Kai Chung
Published: February 2012
