Gillette print ads and tv commercials

For over a century, Gillette has been a household name synonymous with shaving excellence. But how do they maintain their dominance in a competitive market? The answer lies in their powerful marketing strategies, particularly their use of captivating print ads, television commercials and experiential communication.

Here we have some of Gillette’s advertising from 2010, exploring how it leverages both traditional and modern media to reach consumers and establish themselves as the go-to brand for men’s shaving needs.

Print ads

Gillette: World Cup Football

Ad slogan: Gillette. Official sponsor of the FIFA World Cup since Spain’82

Credits:

Advertising Agency: Tiempo BBDO, Madrid, Spain
Executive Creative Director/Creative Director: Andres Mattinez Echeiverria
Copywriter: Fernando Dominquez
Art Director: Ricardo Pastor
Photographer: Miguel Toledano
Producer: Mayte Carabias
Account Supervisors: Raquel Baena, Eva Ruiz

Gillette: Prestobarba Excel for Women

Ad slogan: New legs every day

Credits:
Agency: Mccann Erickson, Santiago, Chile
Creative Directors: Guido Puch and Alvaro Camilla
Art director: Manuel Aldunate
Copywriter: Agustín Puig

Gillette: Asterisks

Credits:

Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Cristiano Canguçu, Margit Junginger
Copywriters: Margit Junginger, Alexandre Leão
Art Director: Gustavo Sobral, Cristiano Canguçu
Producer: Rafael Marques
Art Buyer: Richard Denami
Account Supervisor: Cristiano Corrêa
Advertiser’s Supervisor: Jose Cirilo
Account Manager: Ana Foryan, Viviane Alves
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo

Gillette Quickshave Excel: Razor (Live in-event demonstration)