Panado Infant Drops Print Ad: Pharmaceutical

A baby's view of the world, with a bottle of Panado Infant Drops in the foreground. — This award-winning 2012 campaign for Panado Infant Drops tried to put grown-ups into a baby’s shoes. By giving them a taste of what newborns and toddlers experience on any given day, it cleverly showed that babies also suffer annoying pangs from time to time. As the print ads stated, “Sometimes little ones get big headaches too.”

Credits:

Advertising Agency: Ireland/Davenport, Johannesburg, South Africa

Creative Directors: John Davenport, Philip Ireland

Art Director: Lida Fourie

Copywriter: Anthea Weber

Photographer: Mike Lewis

Published: October 2011

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