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Old Spice new commercial without Mustafa, Ray Lewis replaced the original old spice guy

Everyone’s beloved Old Spice guy Mustafa is replaced. Call this nasty, body wash f****ery, the delectable Old Spice guy, Isaiah Mustafa who already kind of becoming an advertising fairy tale, has been replaced by Baltimore Ravens linebacker Ray Lewis. Get some raw energy, reality show feeling by watching the new guy, he is not an actor, he is a sportsman. Hope you like him.

I wonder why Isaiah Mustafa was changed by Old Spice management, was he getting bigger than the brand? Or a new dynamic dimension was need of the hour may be.