0% sweet nothings,
100% accountability
Elevate your brand, marketing and communication with my simple, powerful approach. Truly, deeply and madly practical. Explore my expertise—you’ll be glad you did.
How can I help you
Brand & strategy
To keep your brand top of the mind and admired, I craft and maintain essential brand metrics. My approach combines your core industry dynamics with your unique flair. I use data for insight and creativity as a spark.
Marketing & Communication
From chaos to calm. From planning to operation, I navigate the content journey. My process involves as much daftness with data, tech and domain as it does with story-telling and contextual awareness.
PR & Thought Leadership
Doesn’t just build buzz – PR and thought leadership build brand awareness, reputation and enable sales when the cycle is long and hard. Represent your organization’s expertise, vision and values. Stay ahead of competition.
My associations so far!
I am privileged to serve a diverse business types ranging from innovative tech startups to large national and global companies. Associations also include non-profits and family-owned businesses. One of which – now at its fourth generation – has played a role in India’s economic and social development with Mahatma Gandhi’s Swadeshi movement. I’m also two times top ESG ranking holder from Standard & Poor (S&P).
Thoughts
The B2B buyer’s mind is silently shifting
The B2B buyer’s brain is rebooting. 75% prefer rep-free sales experience (Gartner, 2024). How would a sales-marketing hybrid approach the cue?
When AI content is free, why pay?
Don’t let AI replace your brand’s voice. Experienced human writers craft compelling stories, build trust, and drive results. Invest in expertise, not algorithms.
Content audit: where do you stand?
Is your content hitting the mark? A content audit uncovers goldmines and dead ends. Do you want to optimize, repurpose, and reignite your content strategy?
90% B2B buyers start their buying journey online
With the power of fast and free AI, production now resembles an assembly line. Anyone can use a Tolstoy dataset for a wild-ride output. But who will take ownership of the AI harvest—its accuracy, bias, compliance, DEI, and appeal? How do you plan to stand out to the wandering 90%, considering highly nuanced human emotions and context-dependent business matrix?
That’s why B2B organizations increasingly recognize the importance of branding (LinkedIn report, 2023). Brands with strong clarity contribute 70% more to sales (Kantar study, 2023).
Through data driven intelligence, strategic purpose, tech leverage including AI, I deliver a personalized approach to your brand and communication.
